In biopharmaceutical development, what comes out of your research depends in a large part on what goes into your research model. With more than 40 unique products within the Teklad portfolio, the packaging range was visually inconsistent and tired. Our challenge was to create a strong and recognisable brand consistency across the full range.
An organic evolution of the core brand assets, we created a streamlined grid structure, encompassing iconography and typography as well as a modern colour suite based on customer recognition of product usages within the range.
Articulating the visual cues inherent within the brand and elevating these to a point automatic recognition, communicating the use of products through just the application of colour and iconography.