Taconic: More Predictive, More Human


CHALLENGE

How do you communicate the ability to create genetically engineered and precision research models with the needs of neuroscience research teams from around the world?

SOLUTION

Visually communicate that the scientific data collected from these research models can be used to ‘Build Up’ a complete picture of the human brain and how degenerative neurological conditions impact on the human condition.

RESULT

Rolled out globally in the months prior to AALAS to drive footfall to the event, feedback to the Taconic Biosciences team at the event from two of the brand’s largest commercial competitors was: “Taconic stole the show and we have a lot of work to do now to catch up with them!”

AWARDS WON

Communicator Award


Marketing Effectiveness
Integrated Campaign

Integrated Business
to Business Campaign

Davey Award


Integrated Business
to Business Campaign

CAPABILITIES INVOLVED

Brand strategy

Advertising communications

Design and
Creative Services

Brand Management