The design behind the science


CHALLENGE

Provide Taconic Biosciences with the ability to publish a wealth of scientific data, case studies and whitepapers with a visual consistency that underpinned the brand’s reputation.

SOLUTION

A structured scientific response that provided a flexible framework within which new data could be placed and historic materials retrofitted. The suite of documents spanning both print and digital channels was created to build consistent brand recognition – incorporating tone, visual styling and structure. Each document was created to fulfill not only its primary objective but to also provide an overview of the brand’s wider capabilities.

RESULT

Following the initial launch of the template for printed and digital literature, Taconic Biosciences has continued to author new documents relating to models, services, thinking and insights. The once fragmented brand portfolio has become streamlined with the outcome that documents can now be created much faster and made available to customers.

CAPABILITIES INVOLVED

Brand strategy

Design and
Creative Services