Envigo: Brand Launch
Envigo presented both a logistical and creative challenge – the simultaneous launch of a new brand across 47 countries to staff, customers and stakeholders.
Identifying the creative and technical scope of materials required for day one; assets were prioritised with the Envigo brand team to create a two-tier engagement strategy. Tier-one focussed on employee engagement whilst tier-two addressed external brand touch points.
A cohesive internal and external brand launch providing Envigo with the creative and technical framework moving forward to inform, engage and support the research needs of its customers.
The Mission Discovery is a true agency partner and not just one in rhetoric
Envigo Corporate Vice President / Strategic Marketing
Exhibition and environmental services