Envigo: Brand Launch


CHALLENGE

Envigo presented both a logistical and creative challenge – the simultaneous launch of a new brand across 47 countries to staff, customers and stakeholders.

SOLUTION

Identifying the creative and technical scope of materials required for day one; assets were prioritised with the Envigo brand team to create a two-tier engagement strategy. Tier-one focussed on employee engagement whilst tier-two addressed external brand touch points.

RESULT

A cohesive internal and external brand launch providing Envigo with the creative and technical framework moving forward to inform, engage and support the research needs of its customers.

 

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The Mission Discovery is a true agency partner and not just one in rhetoric

Envigo Corporate Vice President / Strategic Marketing

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CAPABILITIES INVOLVED

Brand strategy

Advertising Services

Design and
Creative Services

Digital communications

Exhibition and environmental services