Partner with the Aptuit marketing team to reengage customers, employees and stakeholders throughout Europe and North America as the company entered a phase of rapid expansion.
The work sought to reassure staff and customers alike that the core values and disciplines of the company would not be lost during the expansion. This was conveyed through illustrating the interdependency of the skill bases and service capabilities with the company to provide scientific outcomes that were underpinned by sound science.
Part of a multi-tier engagement strategy, the processes and tools created provided a fresh sense of purpose for staff, a clear statement of capabilities to customers and marked the beginning of a new and shared vision to drive Aptuit’s efforts in a highly competitive and tightly regulated sector.
Brand Strategy Planning
Brand tone of voice (digital)