Unifying a global company


CHALLENGE

Create a consistent brand structure that will encompass all of the scientific and marketing communication channels and materials used by the company both internally and externally.

SOLUTION

A collective process involving workshops and consultation with multiple business units within the Almac Group enabled us to create a structured brand architecture that was coupled with a robust technical grid that anticipated the scope and nature of marketing and scientific materials authored by the company including whitepapers, case studies, presentation templates and e-Books etc.

RESULT

In creating a clear and considered structure for the brand, Almac has been able realise the strategic and creative versatility and value of its audience engagements.

CAPABILITIES INVOLVED

Brand strategy

Design and
Creative Services

Brand Management
and Consultancy

Advertising and
Digital Services

Animation